Social Media Leader (F&B)

Develop and implement Social Media strategies to increase brand awareness, engagement, and overall brand image.
Lead the Social & Media team to create innovative, trend-driven content while maintaining consistency, sophistication, and brand identity.

Strategy & Content

Build, execute, and manage multi-channel Social Media plans (Facebook, TikTok, Instagram, YouTube, LinkedIn…).
Direct content strategy (articles, visuals, videos, mini-series…) to ensure creativity, relevance, and strong customer appeal.
Develop storytelling campaigns (brand stories, behind-the-scenes, lifestyle, events) to strengthen engagement and brand connection.
Stay updated with industry trends (content, lifestyle, technology, AI) and apply them to Social Media campaigns.

Team & Operations

Manage the Social/Media team (content creators, designers, video editors,...), including task allocation, training, and quality control.
Oversee online community development: grow membership, foster interaction, and build a positive community culture.
Collaborate with external agencies/partners when needed in content production, design, and PR.

Performance & Reporting

Monitor and analyze Social Media performance metrics (reach, engagement, conversion, sentiment, community growth).
Provide regular reports and propose solutions to optimize campaign results and overall effectiveness.

Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
At least 3–5 years of experience as a Social Media Specialist/Leader, preferably in F&B, lifestyle, luxury, or retail industries.
Strong knowledge of multi-platform social management, algorithms, user behavior, and digital content trends.
Proven ability in strategy building, creative thinking, and storytelling.
Excellent team management, communication, and cross-department collaboration skills.
Strong data analysis, KPI tracking skills, and ability to leverage AI/new technologies in social marketing is a plus.
Good English proficiency, especially in content tailored for international audiences, is an advantage.