Creative Content Executive 

Company Description

Soumaki is a unique concept of healthy food restaurant that is focused on providing healthy, customizable meals that are suitable for any lifestyle or fitness needs. We take pride in preparing all our meals with care, and our menu is designed to offer the utmost flexibility to meet any nutritional or dietary needs.

Role Description

We’re looking for a Creative Content Executive to lead the way in building Soumaki’s content presence — starting with TikTok, and expanding across our multi-channel brand ecosystem. This is a hybrid role that combines creative thinking, hands-on production, and collaborative marketing execution.

As part of our lean, fast-moving brand team, you’ll ideate and produce scroll-stopping content, help shape our digital tone of voice, and contribute across campaigns, activations, and community-driven initiatives. You’re part creator, part strategist — and all in on building something exciting from the ground up.

What you’ll do:

1. TikTok-Led Content Creation (60%)

• Lead the creation of short-form video content, from trendwatching, scripting, filming to editing and publishing.
• Be both behind and in front of the camera: confident shooting others, or stepping in yourself when needed.
• Stay on pulse with TikTok trends, cultural moments, and emerging creator styles, then translate them into brand-relevant formats.
• Continuously refine performance based on platform metrics, and propose new ideas to grow engagement and reach.

2. Multi-Channel Social Support (20%)

• Adapt and extend TikTok content into Instagram, Facebook, and other owned media touchpoints where applicable. 
• Support monthly content planning and day-to-day execution across platforms.
• Coordinate with internal teams to ensure consistency in tone, visuals, and messaging across social channels.

3. Marketing & Brand Activities (20%)

• Collaborate on seasonal brand campaigns, product launches, branded partnerships, KOL/KOC bookings, and lifestyle-driven activations.
• Support live events, pop-ups, and marketing projects with creative documentation or digital content ideas.
• Contribute to team brainstorms, campaign pitches, and content planning.

What we’re looking for:

• Proven experience in multi-channel content creation (either professionally or through personal platforms/projects)
• Confident on camera, with natural creative direction and storytelling instincts.
• Proficiency with video editing tools (CapCut, VN, Adobe Premiere, etc.) is a plus.
• Passionate about food, wellness, or lifestyle content.
• Collaborative, proactive, and excited to grow with a startup-minded team.
• Fluency in Vietnamese and English.